Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.
Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing.
Entrepreneurship Marketing: Principles and Practice of SME Marketing pdf free download
Entrepreneurship Marketing: Principles and Practice of SME Marketing read online
Entrepreneurship Marketing: Principles and Practice of SME Marketing book series pdf
Entrepreneurship Marketing: Principles and Practice of SME Marketing pdf
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.